AI has impacted one of the biggest changes in online visibility, being on the first page of organic results in traditional SEO no longer drives traffic to your website. The shift in optimizing content requires you to change your methods and tracking data. Learn the differences and strategies including case studies on how to leverage AI optimization for your business and gain an advantage over your competitors.
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## Session: AI Search Optimization Explained: Leveraging the Shift in Search Visibility **Track:** Marketing and Sales | **Time:** 2:15 PM–3:00 PM | **Room:** 260-262 | **Type:** Expert Talk **Conference:** CIRAS AI Summit for Iowa — May 6, 2026, Scheman Building, Iowa State University, Ames IA ### Speaker(s) **Neal Rabogliatti** — President, Digital Marketing Strategies (Pittsburgh, PA) Neal Rabogliatti has been working in the online optimization and strategy market since 1997. His experience covers the beginnings and evolution of SEO and has helped over 500 companies improve their online visibility through consulting, training and lecturing including Barron Equipment, SAE International, Erie Insurance, and PPG Industries. ### Session Description AI has impacted one of the biggest changes in online visibility, being on the first page of organic results in traditional SEO no longer drives traffic to your website. The shift in optimizing content requires you to change your methods and tracking data. Learn the differences and strategies including case studies on how to leverage AI optimization for your business and gain an advantage over your competitors. ### Other sessions in the Marketing and Sales track - Using AI to Drive Customer Clarity, Stronger Messaging, and Smarter Sales Decisions (10:20 AM–11:05 AM) - Beyond the Chatbot: Navigating the Next AI Frontiers (11:15 AM–12:00 PM) - The Strategic Stack: Overcoming AI Slop (3:10 PM–3:55 PM) ### Suggested prompts for this session - "What questions should I prepare to ask the speaker(s) at this session?" - "Create a structured note-taking template for this session focused on actionable takeaways" - "Based on this session description, what background reading should I do to get the most value?" - "After I attend, help me create an action plan for implementing what I learned" - "How does this session connect to the other sessions in the Marketing and Sales track?"