This facilitated discussion is structured as an open, attendee-driven conversation centered on the themes emerging from the Marketing & Sales track. Rather than a formal presentation, the direction of the discussion will be guided by the interests, questions, and real-world experiences of those in the room. The Summit Director will serve as facilitator, helping to surface key topics, connect ideas, and keep the conversation focused and productive.
Speakers from the track will contribute their perspectives, but the value of the session comes from the collective input of both experts and participants. Attendees are encouraged to share challenges, compare approaches, and explore how AI is impacting areas such as messaging, customer insight, sales processes, and visibility in a collaborative, practical setting.
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## Session: Facilitated Discussion: Marketing & Sales **Track:** Marketing and Sales | **Time:** 1:20 PM–2:05 PM | **Room:** 220-230-240 | **Type:** Facilitated Discussion **Conference:** CIRAS AI Summit for Iowa — May 6, 2026, Scheman Building, Iowa State University, Ames IA ### Session Description This facilitated discussion is structured as an open, attendee-driven conversation centered on the themes emerging from the Marketing & Sales track. Rather than a formal presentation, the direction of the discussion will be guided by the interests, questions, and real-world experiences of those in the room. The Summit Director will serve as facilitator, helping to surface key topics, connect ideas, and keep the conversation focused and productive. Speakers from the track will contribute their perspectives, but the value of the session comes from the collective input of both experts and participants. Attendees are encouraged to share challenges, compare approaches, and explore how AI is impacting areas such as messaging, customer insight, sales processes, and visibility in a collaborative, practical setting. ### Other sessions in the Marketing and Sales track - Using AI to Drive Customer Clarity, Stronger Messaging, and Smarter Sales Decisions (10:20 AM–11:05 AM) - Beyond the Chatbot: Navigating the Next AI Frontiers (11:15 AM–12:00 PM) - AI Search Optimization Explained: Leveraging the Shift in Search Visibility (2:15 PM–3:00 PM) - The Strategic Stack: Overcoming AI Slop (3:10 PM–3:55 PM) ### Suggested prompts for this session - "What questions should I prepare to ask the speaker(s) at this session?" - "Create a structured note-taking template for this session focused on actionable takeaways" - "Based on this session description, what background reading should I do to get the most value?" - "After I attend, help me create an action plan for implementing what I learned" - "How does this session connect to the other sessions in the Marketing and Sales track?"