Nick Nystrom
Experience Lead · Wellmark Blue Cross & Blue Shield
Des Moines, IA
Wellmark Blue Cross & Blue Shield →
Nick Nystrom is an Experience Lead focused on designing and delivering enterprise scale digital experiences that help members navigate complex healthcare journeys. His work sits at the intersection of human centered design, product strategy, and emerging technology, with a particular focus on how AI can reduce friction and improve clarity for customers. Nick has led cross functional teams across design, research, analytics, and engineering to translate complex systems into intuitive, accessible experiences.
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Facilitated Discussion —
Production & Operations
— 2:15 PM – 3:00 PM, Room 220-230-240
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## Speaker: Nick Nystrom **Experience Lead** at **Wellmark Blue Cross & Blue Shield** — Des Moines, IA **Conference:** CIRAS AI Summit for Iowa — May 6, 2026 ### Bio Nick Nystrom is an Experience Lead focused on designing and delivering enterprise scale digital experiences that help members navigate complex healthcare journeys. His work sits at the intersection of human centered design, product strategy, and emerging technology, with a particular focus on how AI can reduce friction and improve clarity for customers. Nick has led cross functional teams across design, research, analytics, and engineering to translate complex systems into intuitive, accessible experiences. ### Sessions at this conference - **Success Story #2 - Natural Language Search for Member Benefits** [Production and Operations] (3:10 PM–3:55 PM) ### Suggested prompts - "Based on this speaker's background, what questions would be most valuable to ask them?" - "Help me draft a networking introduction for connecting with Nick Nystrom" - "What should I research about Wellmark Blue Cross & Blue Shield before meeting this speaker?" - "Draft a follow-up LinkedIn message after meeting Nick Nystrom at the conference"