May 6, 2026 · Scheman Building, Ames, IA

The Insight Exchange

Guided table discussions over lunch

Find your table, meet your peers, and dive into a focused conversation. Each table has a topic and conversation starters to get things going.

The Break Zone

A designated 'No-AI' zone for general networking and human connection.

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Table 1 : Open Discussion

  • Anything but AI! (Sports, travel, local food, or family).
  • What has been your favorite part of the summit so far?
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Table 2: Open Discussion

  • Anything but AI! (Sports, travel, local food, or family).
  • What has been your favorite part of the summit so far?
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Table 3 : Open Discussion

  • Anything but AI! (Sports, travel, local food, or family).
  • What has been your favorite part of the summit so far?
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Table 4 : Open Discussion

  • Anything but AI! (Sports, travel, local food, or family).
  • What has been your favorite part of the summit so far?
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Table 5 : Open Discussion

  • Anything but AI! (Sports, travel, local food, or family).
  • What has been your favorite part of the summit so far?
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Table 6 : Open Discussion

  • Anything but AI! (Sports, travel, local food, or family).
  • What has been your favorite part of the summit so far?

The Insight Exchange: Leadership

High-level discussion on human-centered AI readiness, adoption barriers, and sustaining organizational change.

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Table 7: AI Assessments and Why They are Critical, Hosts: Kacy Webster & Dave Machovsky

  • Where do you see the biggest human barriers slowing AI adoption in your organization?
  • How do you assess whether your organization is truly ready for AI beyond the technology?
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Table 8: Leading in the Age of AI: Strategy & Culture

  • How do you balance the speed of AI with brand safety?
  • What is the #1 question your board asks about AI?
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Table 9: AI Adoption in Your Enterprise, Host: Mehul Bhuva

  • How are you approaching retrieval, accuracy, and trust in your AI systems today?
  • What is the biggest barrier to deploying AI solutions like RAG at scale in your organization?

The Insight Exchange: Workforce

Exploring how organizations are redefining learning, measuring AI readiness, and evaluating the real impact of upskilling efforts.

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Table 10: The Challenges of Upskilling in the Age of AI, Host: Cadi Kadlecek

  • What’s changed the most about how your teams need to learn in the last 12 months?
  • What does “good” look like for you when it comes to AI readiness?
  • How are you measuring whether training is actually working?
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Table 11: Employee Development: Training & Talent, Host: Dawn Ealy

  • How are you handling employee fears about job displacement?
  • What new skills are you hiring for in 2026?
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Table 12: Preparing Students for AI-Ready Careers, Host: Patrick Johanns

  • What skills and mindsets are most critical for students entering an AI-driven workforce?
  • How can colleges balance foundational knowledge with practical AI experience that employers expect?

The Insight Exchange: The 'What'

Demystifying the technology. Defining digital workers and specialized AI tools.

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Table 13: What Exactly is an 'Agent'?, Host: Curtis Winegar

  • If you could hire an AI to do ONE task perfectly, what would it be?
  • What is the difference between a chatbot and an agent?
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Table 14: What Exactly is an 'Agent'?

  • If you could hire an AI to do ONE task perfectly, what would it be?
  • What is the difference between a chatbot and an agent?
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Table 15: What Exactly is an 'Agent'?

  • If you could hire an AI to do ONE task perfectly, what would it be?
  • What is the difference between a chatbot and an agent?

The Insight Exchange: The Future

Looking at the horizon. What is coming next and how do we prepare?

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Table 16: The Next 18 Months: Trends & Speculation, Host: Jon Eads

  • What AI 'hype' do you think is actually real?
  • How will your business model look different by 2028?
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Table 17: The Next 18 Months: Trends & Speculation, Andrew Severin

  • What AI 'hype' do you think is actually real?
  • How will your business model look different by 2028?
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Table 18: The Next 18 Months: Trends & Speculation

  • What AI 'hype' do you think is actually real?
  • How will your business model look different by 2028?

The Insight Exchange: Operations

Using AI to reduce variability, stabilize operations, and make manufacturing processes more predictable and reliable.

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Table 19: How could you leverage AI to make your manufacturing processes boring?, Host: Chris Hill

  • Options for predictive maintenance
  • Understanding and accounting for process variation
  • Understanding and planning for sales/demand variation
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Table 20: AI in Operations: Manufacturing & Logistics

  • What is the biggest bottleneck in your operations that AI could help?
  • Are you exploring predictive maintenance yet?
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Table 21: AI in Operations: Manufacturing & Logistics

  • What is the biggest bottleneck in your operations that AI could help?
  • Are you exploring predictive maintenance yet?

The Insight Exchange: Front Office

Streamlining the paperwork: Finance, data processing, and office efficiency.

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Table 22: The AI Back-Office: Admin & HR, Host: Melissa Hollis

  • How much time does your team spend on manual data entry?
  • Where could a 'digital assistant' save you the most admin hours?
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Table 23: The AI Back-Office: Admin & HR

  • How much time does your team spend on manual data entry?
  • Where could a 'digital assistant' save you the most admin hours?
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Table 24: The AI Back-Office: Admin & HR

  • How much time does your team spend on manual data entry?
  • Where could a 'digital assistant' save you the most admin hours?

The Insight Exchange: Sales

Using AI to find, win, and keep customers more effectively.

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Table 25: AI for Revenue: Sales & Intelligence, Host: Neeraj Singh

  • Is AI helping your sales team or just giving them more noise?
  • How are you using AI to prioritize your best leads?
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Table 26: AI for Sales Prospecting and Prep, Host: CJ Osborn

  • How is AI helping you identify new leads? Qualify them?
  • What are some effective AI processes for sales call preparation? Follow-up?
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Table 27: AI for Revenue: Sales & Intelligence

  • Is AI helping your sales team or just giving them more noise?
  • How are you using AI to prioritize your best leads?

The Insight Exchange: Marketing

How AI helps refine personas, messaging, and strategic communication.

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Table 28: Customer Clarity: Marketing & Messaging, Host: Shawn Fitzgerald

  • How has AI changed the way you write for your customers?
  • Can AI actually find your 'brand voice' or does it sound too robotic?
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Table 29: AI at your service: Marketing Discussions, Host: Tara Allen

  • Are you using AI to create content and/or clearer messaging? 
  • How can AI help customers reduce confusion?
  • If your customer read your homepage today, what would they still not understand and how could AI assist? 
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Table 30: Beyond SEO & Keywords: Optimizing for the AI Era, Host: Neal Rabogliatti

  • Are you seeing your traffic change as AI Overviews become more common?
  • How do we optimize for "mentions" instead of just "rankings"?
  • How can small businesses build a "Knowledge Graph" without a massive budget?

Find Your Room

Scheman Building Second Floor Map