May 6, 2026 · Scheman Building, Ames, IA

The Insight Exchange: Marketing

Table 29: AI at your service: Marketing Discussions, Host: Tara Allen

Using AI to clarify messaging, reduce customer confusion, and improve how your value is understood.

Conversation Starters

  • Are you using AI to create content and/or clearer messaging? 
  • How can AI help customers reduce confusion?
  • If your customer read your homepage today, what would they still not understand and how could AI assist? 

Find Your Room

Scheman Building Second Floor Map